About Lark

    Lark (checklark.com) is software for PR agencies that finds speaking opportunities for their clients. It tracks each conference's call for speakers, its submission deadline and the way to pitch it. Teams then build a shortlist and a pitch pipeline for every speaker they represent. Lark is made by Check Lark, Inc.

    What Lark does

    • Search events by pitch path, call for papers (CFP) status, deadline, industry and country. Each listing shows source-backed details and the date it was last verified.
    • Build a shortlist for each client, add notes and track each event from shortlist to acceptance. Lists are shared across your team and export to CSV.
    • Get alerts when new events match a speaker, when a CFP opens or closes, when an event's details change and before pitch deadlines – by email or Slack.
    • Generate an Event Intelligence report for any event: its reputation, audience, competitive landscape and fit for your client, plus a recommendation to shape the pitch.

    Who Lark is for

    Lark is built for PR agencies and the account teams who pitch their clients as conference speakers. It replaces the spreadsheets and email threads most agencies use to find, vet and track speaking opportunities.

    Plans are priced by seat, with monthly or annual billing. Every plan includes full access to Lark.

    How it works

    Add a client, then add a speaker. Lark researches the speaker, builds a targeting profile and ranks the events worth pitching.

    Each event has a pitch path that says how a speaker gets on stage: Open CFP (submit a proposal), Outreach (pitch the program directly) or Sponsored (the slot comes with a sponsorship package).

    Kite, the assistant inside Lark, takes a plain-English request, searches the catalog and explains its reasoning.

    Lark also connects to Claude and ChatGPT as a custom connector (an MCP server). From a chat you can search events, read your clients and speakers and save events to a pipeline. The connector only sees what your Lark account can already see. Setup steps are in the docs.

    Who's behind Lark

    Lark was founded by two PR veterans who have lived the deadline scramble and two engineering leaders who build the systems behind it.

    • Lizi Sprague

      Co-founder

      A communications operator with 17+ years helping high-growth companies through funding, launches, partnerships, acquisitions and IPOs. Lark grew from her years of finding, verifying and managing speaking opportunities by hand.

      LinkedIn

    • Natalee Gibson

      Co-founder

      A communications executive with 20+ years advising startups and Fortune 100 companies, and a former broadcast journalist and news producer.

      LinkedIn

    • Tom Bueno

      Technical founder

      A full-stack engineer and UX designer with 20 years building enterprise and data products. He leads product experience and Lark's Claude connector.

      LinkedIn

    • Andy Sprague

      Technical founder

      A data and back-end engineer with 15 years building large-scale data systems. He leads the data infrastructure behind event discovery, verification and speaker matching.

      LinkedIn

    Put your clients on the right stages.

    14 days, full access. No credit card.

    Start with LarkView Pricing

    Check Lark, Inc., 1158 San Rafael Drive, Petaluma, CA 94954, USA. Questions? natalee@checklark.com